In 1999, he began producing large-scale events that mix social commentary, art, and public spectacle. His productions have been experienced by over 100,000 guests from the Brooklyn underground, to Art Basel Miami to the Louvre to the White House.

His work has been featured in the pages of Vogue, i-D Magazine, Paper Magazine, and more, with the New York Times proclaiming him β€œan impresario of the underground."